An Example of How Content Marketing Works
I am a huge fan of content marketing - the process of creating and sharing CONTENT to establish your expertise,…
Success Stories
What Works on LinkedIn?
People frequently ask me, 'What works on LinkedIn?' While there really is no one, single answer to this question, there…
Building a Tribe Online – a Client’s Success Story
Recently, a client of mine, Michael Feeley, wrote to update me on his success with building a 'tribe' online. I…
Building a Social Platform to Launch a Book
Dan Edds, a client and first time author, wrote to update me on his progress with building a social platform…
Using LinkedIn – A JobSeeker’s Success Story
This morning, a client sent an update on her job search and her success with using LinkedIn to find a…
3 Recent Examples of How LinkedIn has Helped Me
LinkedIn has helped me grow my business, build my professional network and establish my expertise. I use it daily and…
Vanity URL on Facbeook – Tutorial
When you first create a Business Page on Facebook, your URL (your page's web address) will look something like this:…
7 Touches – A Basic Marketing Principle in Action
It is a basic marketing principle that it takes seven 'touches' before someone will internalize and/or act upon your call…
Moving the Dial and Re-engaging a LinkedIn Group
First hand experience and suggestions from Mark Longbottom, LinkedIn Group Manager and Social Media Consultant on how to run (and…
Success Stories: Linda Kay – Kay College Consulting
Name: Linda Kay M.A. Company: Kay College Consulting Background: I met Linda Kay through NJAWBO (the NJ Association of Women…