Facebook Tools, Tips and Resources – FREE E-Book!
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Marketing
Employing a Comprehensive Job Search Strategy
This week, someone asked me how to use Facebook to find a job. Like those commercials we watched when growing…
5 Ways to Use Personalization in Your E-newsletters and Mailings
Personalizing your e-newsletter, the process of adding someone's name or contact information into the opening or a field of text,…
Dear First Name – When Personalization Doesn’t Work!
This week, a client wrote: I created a new email and wanted to insert the clients first name. I copied…
LinkedIn “Skills” Section – Explanation and Tutorial
Recently, LinkedIn has added a feature to allow people to ‘Endorse’ the skills you have included in your personal profile.…
Endorsements – NEW LinkedIn Feature!
You may have noticed that LinkedIn has introduced a new feature called ‘Endorsements’. It is a quick and easy way…
Hi Lisa! – What NOT to Write as a Subject Line
I recently received an email in my inbox with the subject line "Hi Lisa!" The from address only said "Suz".…
Success Stories: Linda Kay – Kay College Consulting
Name: Linda Kay M.A. Company: Kay College Consulting Background: I met Linda Kay through NJAWBO (the NJ Association of Women…
Deepa Krishnan of Mumbai Magic: a Case Study in Online (and offline!) Success
I had the pleasure of meeting Deepa Krishnan when we were planning a trip to India. Our plan had been to…
Helping Your Customers Become Brand Ambassadors
I saw a post a few weeks ago with some small business case studies, one of which featured a company…