5 Ways to Use Personalization in Your E-newsletters and Mailings
Personalizing your e-newsletter, the process of adding someone's name or contact information into the opening or a field of text,…
Marketing
Dear First Name – When Personalization Doesn’t Work!
This week, a client wrote: I created a new email and wanted to insert the clients first name. I copied…
LinkedIn “Skills” Section – Explanation and Tutorial
Recently, LinkedIn has added a feature to allow people to ‘Endorse’ the skills you have included in your personal profile.…
Endorsements – NEW LinkedIn Feature!
You may have noticed that LinkedIn has introduced a new feature called ‘Endorsements’. It is a quick and easy way…
Hi Lisa! – What NOT to Write as a Subject Line
I recently received an email in my inbox with the subject line "Hi Lisa!" The from address only said "Suz".…
Deepa Krishnan of Mumbai Magic: a Case Study in Online (and offline!) Success
I had the pleasure of meeting Deepa Krishnan when we were planning a trip to India. Our plan had been to…
Helping Your Customers Become Brand Ambassadors
I saw a post a few weeks ago with some small business case studies, one of which featured a company…
How to make a NEW Contact List from an Old List in Constant Contact – Tutorial
I often suggest that you SEGMENT your mailing list so that you send your info only to the people that…
When You Have Run Out of Time
In my last post, 'Timing is Everything' I encouraged you to create an editorial calendar to optimize your opportunities to…
Timing is Everything…
Well, maybe not EVERYthing. Preparation, perseverance and luck can definitely play a big role in your marketing success but timing…