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Calls to Action (CTAs)

A Checklist of Things to Include in an Introductory Email to a Potential Client

Do you send unsolicited emails to prospects and leads? I do not usually recommend this tactic as it can lead…

Writing a Blog Post

Well written blog posts, filled with content your audience will find valuable and published on a regular basis, are a…

How to Convert LinkedIn Visitors to Connections

One of the few features that most people check regularly on LinkedIn is 'Who's Viewed Your Profile'. You can see…

7 Touches – A Basic Marketing Principle in Action

It is a basic marketing principle that it takes seven 'touches' before someone will internalize and/or act upon your call…

Calls to Action

What they are, how to use them and some examples YOU can use If you have ever attended a presentation,…