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Adding Personalization to your Constant Contact Mailings – Tutorial

Recently, a client wrote: "I would like to add the recipients name to the subject line and body of my…

How to make a NEW Contact List from an Old List in Constant Contact – Tutorial

I often suggest that you SEGMENT your mailing list so that you send your info only to the people that…

Success Stories – Lee Lucas, Bill’s Army Navy Outdoors, Short Hills NJ

Name: Lee Lucas Company: Bill's Army Navy Outdoors Background: Lee Lucas is the owner of Bill's Army Navy Outdoors, a…

Facebook Timeline and Visibility Concerns – Tutorial

Recently, a Facebook Fan wrote to me via Facebook: I seem to be having an issue that no one can…

Be Prepared…

Even if you weren't a boy or girl scout, you can probably appreciate the value of being prepared. Be prepared…

When You Have Run Out of Time

In my last post, 'Timing is Everything' I encouraged you to create an editorial calendar to optimize your opportunities to…

Timing is Everything…

Well, maybe not EVERYthing. Preparation, perseverance and luck can definitely play a big role in your marketing success but timing…

Getting Started on LinkedIn – a Checklist

Before you get started: Check with your legal department to see if there are any compliance concerns or requirements associated…

Twitter Success Stories – Richard R. Shapiro, Author and Customer Service Expert

Name: Richard R. Shapiro Company: The Center For Client Retention Background: Richard, through TCFCR, provides research, training and consulting services…

What To Do When You Have Multiple LinkedIn Accounts – Tutorial 2 of 2

In Part 1 of this post, I discussed how frequently people end up with more than one LinkedIn account. Click…