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Dear First Name – When Personalization Doesn’t Work!

This week, a client wrote: I created a new email and wanted to insert the clients first name.  I copied…

LinkedIn “Skills” Section – Explanation and Tutorial

Recently, LinkedIn has added a feature to allow people to ‘Endorse’ the skills you have included in your personal profile.…

LinkedIn Question: How do I upload my Resume?

A client wrote this week to ask, 'How do I upload my resume on LinkedIn?' First, LinkedIn wants you to…

Endorsements – NEW LinkedIn Feature!

You may have noticed that LinkedIn has introduced a new feature called ‘Endorsements’. It is a quick and easy way…

Hi Lisa! – What NOT to Write as a Subject Line

I recently received an email in my inbox with the subject line "Hi Lisa!"  The from address only said "Suz".…

Another Online Privacy Question

The other day, a friend posted this question on my Facebook Business Page: Can you please weigh in on this.…

Success Stories: Linda Kay – Kay College Consulting

Name: Linda Kay M.A. Company: Kay College Consulting Background: I met Linda Kay through NJAWBO (the NJ Association of Women…

Twitter Etiquette: Saying Thank You for Retweets

Dr. Serena H. Chen is a client of mine who is very active on Twitter.  She uses it to share…

Deepa Krishnan of Mumbai Magic: a Case Study in Online (and offline!) Success

  I had the pleasure of meeting Deepa Krishnan when we were planning a trip to India. Our plan had been to…

Helping Your Customers Become Brand Ambassadors

I saw a post a few weeks ago with some small business case studies, one of which featured a company…