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My Wish for 2013 – Let’s Not Rush to Standardize Social Media

At this time of year, you can’t open your inbox without seeing a re-cap or prediction based blog post. If…

How to Close / Delete Your Instagram Account – Tutorial

Below are the steps to close/ delete your Instagram account Given all the news today about the proposed changes to…

Getting Started on Linked In – a Quick Checklist and Reminders

Your Linkedin Profile WILL be found by prospective clients, customers and patients – even if YOU don’t use it, others…

Social Share Options on Constant Contact – Tutorial

Constant Contact offers a number of ways to encourage social activity and to facilitate social sharing. When using the Email…

Using Social Media to Make Live Networking Events More Effective

Recently, a client wrote to ask for suggestions on how to use social media to get the most out of…

Moving the Dial and Re-engaging a LinkedIn Group

First hand experience and suggestions from Mark Longbottom, LinkedIn Group Manager and Social Media Consultant on how to run (and…

Employing a Comprehensive Job Search Strategy

This week, someone asked me how to use Facebook to find a job. Like those commercials we watched when growing…

5 Ways to Use Personalization in Your E-newsletters and Mailings

Personalizing your e-newsletter, the process of adding someone's name or contact information into the opening or a field of text,…

Dear First Name – When Personalization Doesn’t Work!

This week, a client wrote: I created a new email and wanted to insert the clients first name.  I copied…

LinkedIn “Skills” Section – Explanation and Tutorial

Recently, LinkedIn has added a feature to allow people to ‘Endorse’ the skills you have included in your personal profile.…