Posting the Same Image Across Multiple Social Platforms
Statistics show that visual content is more than 40X more likely to get shared on social media than other types of content. (1) But posting images across multiple platforms can cause headaches as each social platform, Facebook, Twitter, Instagram, etc, displays images slightly differently. So, I did a test to
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How to Turn Off Facebook Notifications
Have you ever commented on a friend or family member’s Facebook photo of their new home or baby, only to regret it when you receive a notification for EVERY SUBSEQUENT comment? EVERY. SINGLE. ONE. Facebook is, by design, a SOCIAL network. They want you to converse and interact on their
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DMARC and Important Information for ALL Email Marketers
Here is a compilation of information from various sources (including Constant Contact, Google and others) to explain the DMARC issue and some advice on how to address it. Note that I have emphasized some passages. “DMARC (Domain-based Message Authentication, Reporting & Conformance) is a policy that tells a domain (or
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Important Information re: Constant Contact Changes
For those of you who have worked with me, you will know that I am not a procrastinator – if something needs to be done, I do it – usually sooner than later. But recently, work has been hectic and I went on a family vacation so there was a
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How to Use Pinterest for Business
Pinterest describes itself as “a visual discovery tool that you can use to find ideas for all your projects and interests” and “a place to discover and save creative ideas”. But I think that is just the tip of the iceberg! There are dozens of ways to use these virtual
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What to Post on LinkedIn Company Pages
Lately, I have seen some strange things posted on LinkedIn Company Pages – everything from screaming promotional ads to buy a particular household item to disjointed comments that were probably connected, at some point to another post but are out of context on a company page, to content by experts
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How to Add Your Logo to Your LinkedIn Company Page
Your logo is a key component of your branding and as such, should be visible on your LinkedIn Company Page. In addition to reinforcing your branding for existing clients and prospects, having your logo present on your Company Page will make it easier for employees to link correctly (click here
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How to Correctly Link to Your Company’s LinkedIn Company Page
NOTE: this post, How to Correctly Link to Your Company’s LinkedIn Company Page, was originally published in January 2016 Many LinkedIn users’ personal profiles are NOT correctly linked to the LinkedIn Company Pages of the companies they work for. You may list a company in the experience section of your
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How to Make Your Blog Content Compelling
A few months back, I was going on a trip and was looking for a book to bring with me. I read a TON, both online and as physical books, for work but I rarely read for pleasure, unless I am away on vacation. So I sent out a quick
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Why and How to Use the Constant Contact PreHeader Feature
Recently, Constant Contact introduced a new preheader feature which allows you to add text in a field, just below the subjectline, which appears in some email inboxes. WHY to use the new preheader feature: I have always been a fan of the long subjectline. I know that many email ‘experts’
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