One-Size-Fits-All Solutions for Social Media
People frequently ask me for a ‘One-size-fits-all’ solution to make money using Social Media. I tell them that it really depends on THEIR goals and I sometimes get the feeling that they think I am stalling. But it is true, one person’s goal might be to get more customers to
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Visiting with @ChicagoCabbie
@ChicagoCabbie is the kind of guy who keeps you posted on the current weather and road conditions, reminds you when the museums have free admission and is interested in learning more about you and your business. He is definitely someone to know if you are interested in keeping abreast of
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Getting 2012 Off to a Great Start
Managing and Monitoring Your Social Media in 20 Minutes a Day (or less!) Facebook, LinkedIn, Twitter, G+ and other social networks can be both a blessing and a curse. They are an invaluable way to keep in touch with friends, family, business associates, clients and customers. You can use them
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Hashtags on Twitter – How and why to use them – Tutorial
Thank you to Craig Chapman of CBA Empire for this great question: “I am at a tradeshow; everyone is talking about hashtags on Twitter, how can I use them too?” Hashtags, the ‘#’, ‘pound symbol’ or ‘number sign’ key on your keypad, are used to aggregate and follow information on
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10 tips for Social Media Marketing Success
This morning, I received a request for 10 tips for Social Media Marketing Success. While there are many, many moving parts and variables to consider when creating your Social Marketing plan, here are 10 tips to ensure your success:
10 Lessons Learned – When the Lights Go Out!
Within the past week I lost my electricity and then, on a separate occasion, my email access. While both episodes were fairly short lived, they were frustrating experiences. I wanted to share some lessons I learned so if this happens to you, it may be a little less time consuming
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Who you follow + Who follows you = Your networking experience
Imagine that someone told you about a GREAT new networking group that you just HAD to try! “EVERYone goes and there is a ton of activity!”, they promise. Always on the lookout for good networking opportunities, you would probably take the time to check it out.
Ten Simple 10 Minute Tasks to Optimize and Maintain Your Online Presence
Ten Simple 10 Minute Tasks to Optimize and Maintain Your Online Presence I love this image of the astronomical clock of Prague in the Czech Republic. Installed in 1410, it is the only astronomical clock in the world that is still working. It is a fascinating
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How and Why to use Social Share on Constant Contact – Tutorial
Recently, Constant Contact added a very helpful feature called ‘Social Share‘. This is a quick and easy way to share your e-newsletter issues and anything else you have published via Constant Contact, with your social networks.
The Recipe for Online Marketing Success
1 hour Twitter engagement 2 – 30 minute visits to LinkedIn Answers 5 posts to Facebook, be sure these are content of value 1 You Tube video 6 Foursquare check-ins 3 Yelp reviews 10 insightful comments, divided among various platforms a dash of ‘Likes’