Building a Community on Instagram

Here are some guidelines to keep in mind when building a community on Instagram. Whether you are starting from scratch or are already on Instagram but find it a waste of time and do NOT look forward to checking your feed, these tips will help you make the most of your time on the site. […]
LinkedIn for Brainstorming and Feedback

LinkedIn is an invaluable tool for building your business. In addition to building your professional network, it can be used to establish your expertise, help you find a job or job candidates, be a source for finding leads and opportunities and much more. One use that you may not be as familiar with is to […]
A Checklist of Things to Include in an Introductory Email to a Potential Client

Do you send unsolicited emails to prospects and leads? I do not usually recommend this tactic as it can lead to getting your email address blacklisted and can start your relationship off on the wrong foot but I realize that many business people rely on this approach to fill their funnel. If you DO, here […]
How to Add a Photo AND a Link on LinkedIn

I received this question today from a client: “Can you please explain how to add a photo and a link on LinkedIn.” This is frequently an issue because once you add a link, a preview image is generated, precluding your ability to add your own image. Below are two different ways to add a photo […]
Casual Conversations on LinkedIn Lead to New Opportunities

According to the official LinkedIn Blog, 35% of users say that a casual conversation on LinkedIn has led to a new opportunity. Last week while away in Raleigh for the 2017 Internet Summit, I experienced this firsthand! Over breakfast, on the second day of the conference, I was checking my LinkedIn stream when I saw […]
How to Link to a Post on LinkedIn

One of the easiest ways to AMPLIFY the reach of your social message is to ask colleagues, employees and friends to SHARE the information with their social network. Whether it is a new blog post, a pertinent insight or a job opening, an effective tactic is to send an email, text or direct message to […]
Job Hunting and Social Media

Earlier this month, Facebook announced that they want to help you find a job – I do NOT recommend this! Job Hunting and Social Media CAN be a good combination – read on to learn how to mix properly. Social media CAN be a helpful tool when looking for a new job but I do […]
LinkedIn Scams: How to Spot Them and Protect Yourself

As most of you know, I am a huge LinkedIn fan! I think that it is an invaluable tool and that EVERY professional should have an up-to-date profile on the site. That said, it IS a public forum and as such, you do need to be careful. LinkedIn scams DO exist. This one came to […]
How to Block or Report a Person and/or Inappropriate Activity on LinkedIn – Tutorial

Here is a tutorial on how to block or report a person and/or inappropriate activity on LinkedIn. On your DESKTOP log into your account and go to the person’s profile page. If you ARE connected, click on the small arrow next to the ‘Send a message’ button. If you ARE NOT connected, click on the […]
How to set your LinkedIn E-Mail Notifications

Lately, I have been receiving some EXCELLENT questions via LinkedIn! Here is one I received this week about how to set your LinkedIn email notifications. Q: I used to receive email notifications when someone invited me to connect with them, and when someone accepted my invitation to connect. A couple months ago this stopped happening. […]