LinkedIn Vanity URL – Tutorial

Vanity URL on LinkedIn

When you first create a personal profile on LinkedIn, they will assign you a URL, a web address, for your page. It usually looks like your name, with hyphens instead of spaces between your first and last names and then a series of random looking numbers and letters.

How Networking Groups Can Help Increase Your Visibility on Facebook

Enhancing your visibility

Last week, I did a presentation for a networking group on ‘Using Your Online Resources Wisely’.  For these presentations, each person briefly introduces themselves, tells me which social platforms they are on and their biggest social media related problem. After doing a large number of these presentations, the four problems I see most often are:

How to Create an Effective LinkedIn Profile

I help people create effective LinkedIn in profiles. Sometimes we start from scratch, sometimes we edit their existing profile, more often than not, we combine multiple profiles into one.  But no matter where we begin, we first need to understand who it is we are trying to attract and how we want to be found.  […]

Using Social Media to Make Live Networking Events More Effective

USING SOCIAL MEDIA TO MAKE LIVE NETWORKING EVENTS MORE EFFECTIVE

Recently, a client wrote to ask for suggestions on how to use social media to get the most out of a convention she would be attending this summer.  I thought that I would share the answer here, as the advice can certainly apply to, and benefit, anyone attending any type of live networking event. Here […]