Social Media Mise en Place
‘Mise en place’ is a French phrase meaning “putting in place”. It is usually used in the context of food preparation but I do think that the concept can help ensure your social media marketing success as well! What does ‘Mise en Place’ mean? If you have ever watched a cooking show on TV, you […]
Finding Time to Manage Your Social Media Presence
One of the biggest challenges to successfully using Social Media for business, is finding time to MANAGE your social media presence on a regular basis. Here are some suggestions on how to best use ‘interstitial space’, those free minutes during your day, to effectively manage your social media presence. As some of you may know, […]
What To Do After You Have an Article Published
Getting an article published in a reputable magazine or blog can be a great way to establish your expertise and to grow awareness of your company. Be sure to follow up, after a post goes live, by socially sharing to expand visibility and extend shelf life. Here is a brief checklist of what to do […]
LinkedIn ‘People you May Know’ feature – Question and Answer
People are often curious about the LinkedIn ‘People you May Know’ feature. Here is a great client question related to this issue, along with my answer:
Facebook adds ‘Pages to Watch’ option
Recently, Facebook has given Page managers a new monitoring option – “Pages to Watch”. When available (it is not yet available on all pages) a page manager can pick five or more other Facebook Pages to Watch. What this means is that the manager will be able to see, from their Facebook dashboard, how many […]
LinkedIn for Job Seekers – 14 tips to move you forward in your job search in 2014
LinkedIn is often viewed as an online repository for resumes but when used correctly, it can be a place to establish your expertise, build and nurture a professional network, a site to help you do research and to find leads. It is also a very powerful tool to help you find a new job and […]
How to Optimize Your LinkedIn Profile
LinkedIn, with over 225 million members, is THE place to find, meet and stay connected with professional colleagues. It is also an excellent platform for establishing your expertise, to gain insights on your network connections and your competition, to find a job or job candidates and most importantly, to find leads. While you can easily […]
Social Media Scheduling Tools – Tips and Best Practices
Technology can be extremely useful when it comes to monitoring and maintaining your social media communities. Social media scheduling tools like Hootsuite, Social Oomph and Buffer can also help by allowing you to input a large number of posts all at once, which you can then schedule to be delivered at a later day and […]
Who Should I Follow on Twitter?
Who to follow – and not to follow – on Twitter During my introductory class on the basics of Twitter, almost every client asks me, “How do I get followers?” I try to explain that the question really should be, “Who should I follow on twitter?” While your followers ARE key to the success of […]
LinkedIn VS Classified Ads – 5 Ways that LinkedIn is Better for Finding a Job
If you are a job seeker, I highly recommend networking actively to get the word out and aggressively checking for listings in all media. But when it comes to LinkedIn VS Classified Ads for job search, LinkedIn is the clear winner.