Facebook Tools, Tips and Resources – FREE E-Book!
I can help you effectively use Facebook to engage your community and grow your business. View our Facebook Training Services and Classes
Employing a Comprehensive Job Search Strategy
This week, someone asked me how to use Facebook to find a job. Like those commercials we watched when growing up which reminded you that cereal was ‘a healthy part of a complete breakfast’, Facebook is most useful when it is part of a comprehensive job search strategy.
5 Ways to Use Personalization in Your E-newsletters and Mailings
Personalizing your e-newsletter, the process of adding someone’s name or contact information into the opening or a field of text, has, in most cases, proven to increase engagement. But it can also backfire. I am sure that you have, at some point, received an email with your last name first
Read More
Dear First Name – When Personalization Doesn’t Work!
This week, a client wrote: I created a new email and wanted to insert the clients first name. I copied and pasted it from an earlier email and it appeared in the email “client’s first name” – but no name was added. I would like to know how to insert
Read More
LinkedIn “Skills” Section – Explanation and Tutorial
Recently, LinkedIn has added a feature to allow people to ‘Endorse’ the skills you have included in your personal profile. (See this post for more on how and why to use the Endorsement feature) But as a colleague recently pointed out, if your skill section is not up to date,
Read More
Endorsements – NEW LinkedIn Feature!
You may have noticed that LinkedIn has introduced a new feature called ‘Endorsements’. It is a quick and easy way for you ‘endorse’ one or more of the ‘Skills’ someone has listed in their LinkedIn profile and for others to endorse those you have added to your own profile.
Hi Lisa! – What NOT to Write as a Subject Line
I recently received an email in my inbox with the subject line “Hi Lisa!” The from address only said “Suz”. I get hundreds of emails a day and this is the type of thing that I would normally just send to my spam folder – between the dubious subject line
Read More
Success Stories: Linda Kay – Kay College Consulting
Name: Linda Kay M.A. Company: Kay College Consulting Background: I met Linda Kay through NJAWBO (the NJ Association of Women Business Owners) back in 2009. After meeting with her, I immediately knew that she was the type of person who could really make the most of an e-newsletter. Even though
Read More
Deepa Krishnan of Mumbai Magic: a Case Study in Online (and offline!) Success
I had the pleasure of meeting Deepa Krishnan when we were planning a trip to India. Our plan had been to create our own itinerary and book tours with local guides in each city we visited. I searched online in order to find guides, starting with our stay in Mumbai. Deepa’s
Read More
Helping Your Customers Become Brand Ambassadors
I saw a post a few weeks ago with some small business case studies, one of which featured a company that sells outdoor fireplaces. The company puts extra business cards into every box they ship, knowing, as they say, that people WILL ask the customer where they got the item.
Read More