should I delete this person from my mailing list?

Q & A: Should I Delete this Person From My Mailing List?

This week, a client noticed an odd entry in her weekly sign-up report from Constant Contact.  She forwarded this screenshot and asked, ‘should I delete this person from my mailing list?’ Unusual name and address?   One of my goals is to help clients GROW their email marketing lists so
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How to add a link to a photo in Constant Contact

How to Add a Link to a Photo in Constant Contact – Tutorial

Here is a quick tutorial on how to add a link to a photo in Constant Contact. There are many reasons to add links to the photos in your Constant Contact mailings: To readers back to your website To include extra information To ‘activate’ button images If nothing else, because
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What To Do After You Have an Article Published

Getting an article published in a reputable magazine or blog can be a great way to establish your expertise and to grow awareness of your company. Be sure to follow up, after a post goes live, by socially sharing to expand visibility and extend shelf life. Here is a brief
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screen shot of my enews on a mobile phone

Mobile Friendly Email Marketing Template Tips

Do you own a smartphone? Do you use it to check your email? Do you own an ipad, kindle or other tablet? Do you use it to check your email?


Checklist of Items Needed for a Successful Enewsletter:

Email Marketing WORKS! While we may complain that we receive way too many emails, over 90% of us check our email daily and if the information is from a trusted source, most of us will open it. And studies show that email marketing drives both sales and loyalty – two
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email marketing ROCKS ROI

Email Marketing ROCKS ROI!

Studies show that for every $1 spent, $44.25 is the average return on email marketing investment *   Email Marketing is an excellent tool to: Establish Expertise Build Brand Awareness Increase Customer Loyalty and Create Brand Ambassadors Stay on Your Customer’s Radar

7 Touches – A Basic Marketing Principle in Action

7 Touches – A Basic Marketing Principle in Action

It is a basic marketing principle that it takes seven ‘touches’ before someone will internalize and/or act upon your call to action. These touches can take many forms: A physical connection, such as meeting at a networking event


Using Your Marketing Resources Wisely

Lately, I have been doing quite a few “Power of Email Marketing” presentations. I really enjoy teaching people how to use email marketing to grow their businesses and am always pleasantly surprised by the fact that each presentation is unique. Depending on the attendees and their business types, interests and
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5 Ways to Use Personalization in Your E-newsletters and Mailings

Personalizing your e-newsletter, the process of adding someone’s name or contact information into the opening or a field of text, has, in most cases, proven to increase engagement.  But it can also backfire. I am sure that you have, at some point, received an email with your last name first
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