Q & A: Constant Contact and Social Media for Small Business

Q & A: Constant Contact and Social Media for Small Business

Here are a few questions from clients, about how to use Constant Contact and Social Media for Small Business. I am sharing the answers in case they can help you too!   Q: Recently, someone suggested making all newsletter photos clickable – I can’t do this with my version of
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How to add a link to a photo in Constant Contact

How to Add a Link to a Photo in Constant Contact – Tutorial

Here is a quick tutorial on how to add a link to a photo in Constant Contact. There are many reasons to add links to the photos in your Constant Contact mailings: To readers back to your website To include extra information To ‘activate’ button images If nothing else, because
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DMARC and Important Information for ALL Email Marketers

DMARC and Important Information for ALL Email Marketers

Here is a compilation of information from various sources  (including Constant Contact, Google and others) to explain the DMARC issue and some advice on how to address it. Note that I have emphasized some passages. “DMARC (Domain-based Message Authentication, Reporting & Conformance) is a policy that tells a domain (or
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here is a brief overview of the Constant Contact changes they ARE still planning to implement and some advice on what, if anything, you need to do if you are a CC user

Important Information re: Constant Contact Changes

For those of you who have worked with me, you will know that I am not a procrastinator – if something needs to be done, I do it – usually sooner than later. But recently, work has been hectic and I went on a family vacation so there was a
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Preheader field

Why and How to Use the Constant Contact PreHeader Feature

Recently, Constant Contact introduced a new preheader feature which allows you to add text in a field, just below the subjectline, which appears in some email inboxes. WHY to use the new preheader feature: I have always been a fan of the long subjectline. I know that many email ‘experts’
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Explaining Email Open VS Click Rates

I received this excellent question from a client this morning: “I just received an update from Constant Contact about my recent mailing. What is the difference between and ‘open’ and a ‘click’?” Here is my answer explaining email open vs click rates: OPENS An ‘open’ indicates that a recipient has
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How to make a NEW Contact List from an Old List in Constant Contact – Tutorial

How to make a NEW Contact List from an Old List in Constant Contact – Tutorial

I often suggest that you SEGMENT your mailing list so that you send your info only to the people that are most interested.  Sometimes, this is a subset of a list you already have.  The quickest way to make the new list is to copy the names you need from
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Adding Personalization to your Constant Contact Mailings – Tutorial

Adding Personalization to your Constant Contact Mailings – Tutorial

Recently, a client wrote: “I would like to add the recipients name to the subject line and body of my next Constant Contact mailing – can you please help me with this?” Unfortunately, Constant Contact does not have a way to personalize the subject line.   But yes, you can add
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screen shot of my enews on a mobile phone

Mobile Friendly Email Marketing Template Tips

Do you own a smartphone? Do you use it to check your email? Do you own an ipad, kindle or other tablet? Do you use it to check your email?

checklist

Checklist of Items Needed for a Successful Enewsletter:

Email Marketing WORKS! While we may complain that we receive way too many emails, over 90% of us check our email daily and if the information is from a trusted source, most of us will open it. And studies show that email marketing drives both sales and loyalty – two
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