Search results

5 WAYS TO USE PERSONALIZATION IN YOUR E-NEWSLETTERS AND MAILINGS

5 Ways to Use Personalization in Your E-newsletters and Mailings

Personalizing your e-newsletter, the process of adding someone’s name or contact information into the opening or a field of text, has, in most cases, proven to increase engagement.  But it can also backfire. I am sure that you have, at some point, received an email with your last name first
Read More

Email Marketing Expert

Email Marketing: Email Service Provider (ESP) Recommendations

Recently, someone from the new website “What Say the Experts“, contacted me. They were looking for an Email Marketing Expert to discuss ESP’s (Email Service Providers) for small businesses. Below is an excerpt of the content I sent him for the post: 98.4% of people surveyed have said that they
Read More

Digital Marketing Training

Digital Marketing Training sessions bring neophytes up to speed on any and all digital platforms and take digital natives from the arena of personal play to professional use! The odds are good that if you have an established business, you probably didn’t grow up using social media. And even if
Read More

Digital Marketing Strategy

Digital Marketing Strategy services designed to clarify your goals, identify the platforms that are right for YOU and then to craft a plan to follow which will help you meet (and beat!) those goals. Using Social Media and Email for business can be disastrous if done incorrectly. You can easily
Read More

Content Marketing Campaign Services

Content Marketing Campaign services designed to help you create and share content that will attract and engage clients! We show YOU how to easily reformat existing content and to painlessly create engaging new content and then show you how to use that content to build YOUR business! Creating Content of
Read More

Email Marketing Management

Email Marketing Management services designed to make sure your plan gets put into ACTION! Even the best plans will fail to deliver results if you do not put them into action! If you are overwhelmed, don’t have the inhouse staff necessary or just don’t have the bandwidth to put your
Read More

Email Marketing Strategy

Email Marketing Strategy services designed to outline what you need to send and when, to use email to build YOUR business and to meet YOUR businesses goals! Email marketing is an excellent tool for nurturing your existing customer/ client/ patient base, staying on their radar and building loyalty. It is
Read More

How to make a NEW Contact List from an Old List in Constant Contact – Tutorial

How to make a NEW Contact List from an Old List in Constant Contact – Tutorial

I often suggest that you SEGMENT your mailing list so that you send your info only to the people that are most interested.  Sometimes, this is a subset of a list you already have.  The quickest way to make the new list is to copy the names you need from
Read More

Adding Personalization to your Constant Contact Mailings – Tutorial

Adding Personalization to your Constant Contact Mailings – Tutorial

Recently, a client wrote: “I would like to add the recipients name to the subject line and body of my next Constant Contact mailing – can you please help me with this?” Unfortunately, Constant Contact does not have a way to personalize the subject line.   But yes, you can add
Read More

screen shot of my enews on a mobile phone

Mobile Friendly Email Marketing Template Tips

Do you own a smartphone? Do you use it to check your email? Do you own an ipad, kindle or other tablet? Do you use it to check your email?