5 Ways to Use Personalization in Your E-newsletters and Mailings
Personalizing your e-newsletter, the process of adding someone’s name or contact information into the opening or a field of text, has, in most cases, proven to increase engagement. But it can also backfire. I am sure that you have, at some point, received an email with your last name first
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Should I Create a LinkedIn Newsletter?
Recently, you may have received a notification via email or in your LinkedIn notifications, letting you know that one of your LinkedIn connections has published a newsletter. Hopefully, you clicked through and read it. If you are a savvy businessperson, your next thought may have been, ‘Should I create a
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Email Marketing: Email Service Provider (ESP) Recommendations
Recently, someone from the new website “What Say the Experts“, contacted me. They were looking for an Email Marketing Expert to discuss ESP’s (Email Service Providers) for small businesses. Below is an excerpt of the content I sent him for the post: 98.4% of people surveyed have said that they
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Digital Marketing Training
Digital Marketing Training sessions bring neophytes up to speed on any and all digital platforms and take digital natives from the arena of personal play to professional use! You may have an established business, but didn’t grow up using social media. Or you DID grow up using social media and
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Digital Marketing Strategy
Digital Marketing Strategy services designed to clarify your goals, identify the platforms that are right for YOU and then to craft a plan to follow which will help you meet (and beat!) those goals. Using Social Media and Email for business can be disastrous if done incorrectly. You can easily
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Content Marketing Campaign Services
Content Marketing Campaign services designed to help you create and share content that will attract and engage clients! We show YOU how to easily reformat existing content and to painlessly create engaging new content and then show you how to use that content to build YOUR business! Creating Content of
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Email Marketing Management
Email Marketing Management services designed to make sure your plan gets put into ACTION! Even the best plans will fail to deliver results if you do not put them into action! If you are overwhelmed, don’t have the inhouse staff necessary or just don’t have the bandwidth to put your
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Email Marketing Strategy
Email Marketing Strategy services designed to outline what you need to send and when, to use email to build YOUR business and to meet YOUR businesses goals! Email marketing is an excellent tool for nurturing your existing customer/ client/ patient base, staying on their radar and building loyalty. It is
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How to make a NEW Contact List from an Old List in Constant Contact – Tutorial
I often suggest that you SEGMENT your mailing list so that you send your info only to the people that are most interested. Sometimes, this is a subset of a list you already have. The quickest way to make the new list is to copy the names you need from
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Adding Personalization to your Constant Contact Mailings – Tutorial
Recently, a client wrote: “I would like to add the recipients name to the subject line and body of my next Constant Contact mailing – can you please help me with this?” Unfortunately, Constant Contact does not have a way to personalize the subject line. But yes, you can add
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