Networking is an important (I would go so far as to say a necessary) activity to drive business growth. Online networking can make this easier and save you time and money over attending live events. Actually, I find that some people that are uncomfortable networking in real life DO enjoy networking online. It gives them a bit more control over who they reach out to, allows them to ‘lurk’ and learn more about people and situations without having to be ‘seen’ or participate. And then when they are ready, they can approach people they are interested in connecting with. It also allows them to ‘formulate’ a response – no need to be quick with an answer. For those that DO enjoy networking in real life, networking online can be a blast, allowing them to meet many, many more people, in remote and distant places that they may have never had the opportunity to connect with otherwise!
