Accepting LinkedIn Invitations

Accepting LinkedIn Invitations

Accepting LinkedIn invitations can be confusing and fraught with challenges. While there is no ‘one size fits all’ solution to this dilemma, here are some guidelines for accepting LinkedIn invitations. 1.Do you know the person? Sometimes, it’s simple – someone you know and/or have worked with for years, will send
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LinkedIn Company Pages

What to Post on LinkedIn Company Pages

Lately, I have seen some strange things posted on LinkedIn Company Pages – everything from screaming promotional ads to buy a particular household item to disjointed comments that were probably connected, at some point to another post but are out of context on a company page, to content by experts
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Facebook Marketing – a Facebook Group Case Study

Facebook Marketing – a Facebook Group Case Study

This past Saturday morning, I was notified that I had been ‘tagged’ in a Facebook post. It seems that I was now part of a GROUP that was set up like a virtual hostess party, to sell beauty products. Since I am both active on Facebook and a digital marketing
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Setting Yourself Up for Social Media Marketing Success

Social media marketing is an EXCELLENT way to reach and engage with your customers, clients and patients. It can be low cost (do NOT delude yourself or believe anyone who represents that it is FREE – even if you do it yourself, your time is money!) and an easy addition
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7 Touches – A Basic Marketing Principle in Action

7 Touches – A Basic Marketing Principle in Action

It is a basic marketing principle that it takes seven ‘touches’ before someone will internalize and/or act upon your call to action. These touches can take many forms: A physical connection, such as meeting at a networking event

MOVING THE DIAL AND RE-ENGAGING A LINKEDIN GROUP

Moving the Dial and Re-engaging a LinkedIn Group

First hand experience and suggestions from Mark Longbottom, LinkedIn Group Manager and Social Media Consultant on how to run (and reinvigorate!) a successful LinkedIn Group Many of us, especially those who are more active on LinkedIn, are members of a number of LinkedIn Groups.  Groups, at their best, can be
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THE RECIPE FOR ONLINE MARKETING SUCCESS

The Recipe for Online Marketing Success

1 hour Twitter engagement 2 – 30 minute visits to LinkedIn Answers 5 posts to Facebook, be sure these are content of value 1 You Tube video 6 Foursquare check-ins 3 Yelp reviews 10 insightful comments, divided among various platforms a dash of ‘Likes’

3 Things you can do to make your e-newsletter campaign more successful

One of the main reasons that online marketing campaigns fail is that business owners do not follow through. They will start an e-newsletter, send out a few issues and then stop. The excitement wears off or the task becomes too time consuming and they give up. And without regular communication,
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3 Ways to Use List Segmentation to Ensure Success with Your E-Newsletter

Segmenting your e-newsletter mailing list, by dividing it into sub-groups and categories will enable you to more accurately target your messages to your reader’s needs and preferences. And a well targeted message is more likely to be opened, read and appreciated by the recipient. Here are three ways to use
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5 Things to Keep in Mind when Building Your E-News Mailing List

An e-newsletter can help your business in many ways. It can help you keep in touch with existing clients, bring you new clients, showcase your expertise and increase awareness of your products and services. And while you can (and should!) post links to your publications on your social media profiles,
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