LinkedIn Scams

LinkedIn Scams: How to Spot Them and Protect Yourself

As most of you know, I am a huge LinkedIn fan! I think that it is an invaluable tool and that EVERY professional should have an up-to-date profile on the site. That said, it IS a public forum and as such, you do need to be careful. LinkedIn scams DO
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Accepting LinkedIn Invitations

Accepting LinkedIn Invitations

Accepting LinkedIn invitations can be confusing and fraught with challenges. While there is no ‘one size fits all’ solution to this dilemma, here are some guidelines for accepting LinkedIn invitations. 1.Do you know the person? Sometimes, it’s simple – someone you know and/or have worked with for years, will send
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Pinterest for Business

How to Use Pinterest for Business

Pinterest describes itself as “a visual discovery tool that you can use to find ideas for all your projects and interests” and “a place to discover and save creative ideas”. But I think that is just the tip of the iceberg! There are dozens of ways to use these virtual
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Facebook, LinkedIn, Twitter, Snapchat, Instagram, Pinterest and other social networks can be both a blessing and a curse. They are an invaluable way to keep in touch with friends, family, business associates, clients and customers. You can use them for everything from networking to establishing your expertise and from researching to finding fun diversions. Once you start using them, it is not uncommon to wonder how you ever lived without them! But whether you are using them for business and or pleasure, they can also be a huge time drain! The number one problem I hear from active social media users, by FAR, is that they are overwhelmed by all the time they find themselves spending on the various sites and are having a hard time determining if there really is any ROI, any Return on this Investment of time. In direct response to this pressing concern, I have created this training program to show you How to Manage and Monitor YOUR Social Media profiles in 20 minutes a day or less!

Social Media In 20 Minutes A Day – Live Presentation

Effectively Manage and Monitor Your Social Media in 20 Minutes a Day (or less!) With “Casual, yet serious Networking” one of longest running business networking Meetups events in Morris County. Facebook, LinkedIn, Twitter, Snapchat, Instagram, Pinterest and other social networks can be both a blessing and a curse. They are
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Social Media Trends - Predictions for 2016

Social Media Trends – Predictions for 2016

I don’t usually do posts like this but this year, I was pleased to be a part of the Bit.ly blog’s post ‘The Top 20 Social Media Trends in 2016, According to the Experts’ and thought I would share my predictions for 2016 here as well! The bit.ly post only
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LinkedIn updates

The Difference Between Sharing an Update and Publishing a Post on LinkedIn

Recently, a client asked a great question, “What is the difference between Sharing an Update and Publishing a Post on LinkedIn?“ There is actually a THIRD option for sharing content via your Personal LinkedIn profile, as well – to ‘upload a photo’. Here is a brief explanation of each action
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Facebook Marketing – a Facebook Group Case Study

Facebook Marketing – a Facebook Group Case Study

This past Saturday morning, I was notified that I had been ‘tagged’ in a Facebook post. It seems that I was now part of a GROUP that was set up like a virtual hostess party, to sell beauty products. Since I am both active on Facebook and a digital marketing
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Moonlighting: Including Unrelated Experience in Your LinkedIn Profile

Moonlighting: Including Unrelated Experience in Your LinkedIn Profile

A webinar participant asked a great question on a call this week – he wanted to know if and how to include the work he did in the evenings and weekends, which was in a totally different field from his ‘day’ job, on his LinkedIn profile. Here are some options
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LinkedIn Groups – Q & A

Earlier this week, I replied to a journalist’s query regarding the advantages and benefits of participating in LinkedIn Groups. I thought that you might find the answers helpful! Q: What do you enjoy most about LinkedIn Groups? A: Access to people and info that I would not normally have the
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How to Create an Effective LinkedIn Profile

I help people create effective LinkedIn in profiles. Sometimes we start from scratch, sometimes we edit their existing profile, more often than not, we combine multiple profiles into one.  But no matter where we begin, we first need to understand who it is we are trying to attract and how
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