Setting Yourself Up for Social Media Marketing Success

Social media marketing is an EXCELLENT way to reach and engage with your customers, clients and patients. It can be low cost (do NOT delude yourself or believe anyone who represents that it is FREE – even if you do it yourself, your time is money!) and an easy addition
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7 Touches – A Basic Marketing Principle in Action

7 Touches – A Basic Marketing Principle in Action

It is a basic marketing principle that it takes seven ‘touches’ before someone will internalize and/or act upon your call to action. These touches can take many forms: A physical connection, such as meeting at a networking event

Multiple Personalities

When one social media profile is not enough… A dear friend of mine, Juliet Foster, is both a (fabulous!) photographer and a photography teacher. She is grappling with creating her online marketing plan and asked me how to deal with the two different areas of interest, especially on social media
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