How to add a link to a photo in Constant Contact

How to Add a Link to a Photo in Constant Contact – Tutorial

There are many reasons to add links to the photos in your Constant Contact mailings: To readers back to your website To include extra information To ‘activate’ button images If nothing else, because people will try to CLICK on your photos! Here is how to add a link to a
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DMARC and Important Information for ALL Email Marketers

DMARC and Important Information for ALL Email Marketers

Here is a compilation of information from various sources  (including Constant Contact, Google and others) to explain the DMARC issue and some advice on how to address it. Note that I have emphasized some passages. “DMARC (Domain-based Message Authentication, Reporting & Conformance) is a policy that tells a domain (or
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here is a brief overview of the Constant Contact changes they ARE still planning to implement and some advice on what, if anything, you need to do if you are a CC user

Important Information re: Constant Contact Changes

For those of you who have worked with me, you will know that I am not a procrastinator – if something needs to be done, I do it – usually sooner than later. But recently, work has been hectic and I went on a family vacation so there was a
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7 Touches – A Basic Marketing Principle in Action

7 Touches – A Basic Marketing Principle in Action

It is a basic marketing principle that it takes seven ‘touches’ before someone will internalize and/or act upon your call to action. These touches can take many forms: A physical connection, such as meeting at a networking event

Adding Personalization to your Constant Contact Mailings – Tutorial

Recently, a client wrote: “I would like to add the recipients name to the subject line and body of my next Constant Contact mailing – can you please help me with this?” Unfortunately, Constant Contact does not have a way to personalize the subject line.   But yes, you can add
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3 Things you can do to make your e-newsletter campaign more successful

One of the main reasons that online marketing campaigns fail is that business owners do not follow through. They will start an e-newsletter, send out a few issues and then stop. The excitement wears off or the task becomes too time consuming and they give up. And without regular communication,
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3 Ways to Use List Segmentation to Ensure Success with Your E-Newsletter

Segmenting your e-newsletter mailing list, by dividing it into sub-groups and categories will enable you to more accurately target your messages to your reader’s needs and preferences. And a well targeted message is more likely to be opened, read and appreciated by the recipient. Here are three ways to use
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5 Things to Keep in Mind when Building Your E-News Mailing List

An e-newsletter can help your business in many ways. It can help you keep in touch with existing clients, bring you new clients, showcase your expertise and increase awareness of your products and services. And while you can (and should!) post links to your publications on your social media profiles,
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Is This Thing Working?!

This month I will address a key question that I often receive, about both e-newsletter and social media campaigns, “How do I know if this is working?” When I work with a client, one of our first conversations will be about defining your goals for your online marketing efforts. I
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Knock knock…

Knock knock – Who’s there? Three simple techniques to help you gather information which you can then use to create valuable content for your e-newsletter readers! An effective e-newsletter is one that readers open, click through and look forward to receiving. Ideally, they forward it to friends and colleagues and
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