Social Media Mise en Place

Social Media Mise en Place

‘Mise en place’ is a French phrase meaning “putting in place”. It is usually used in the context of food preparation but I do think that the concept can help ensure your social media marketing success as well! If you have ever watched a cooking show on TV, you have
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Finding Time to Manage Your Social Media Presence

One of the biggest challenges to successfully using Social Media for business, is finding time to MANAGE your social media presence on a regular basis. Here are some suggestions on how to best use ‘interstitial space’, those free minutes during your day, to effectively manage your social media presence. As
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What To Do After You Have an Article Published

Getting an article published in a reputable magazine or blog can be a great way to establish your expertise and to grow awareness of your company. Be sure to follow up, after a post goes live, by socially sharing to expand visibility and extend shelf life. Here is a brief
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Automated Scheduling with HootSuite

Social Media Scheduling Tools – Tips and Best Practices

Technology can be extremely useful when it comes to monitoring and maintaining your social media communities. Social media scheduling tools like Hootsuite, Social Oomph and Buffer can also help by allowing you to input a large number of posts all at once, which you can then schedule to be delivered
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automation vs. scheduling on social media

Social Media Marketing Automation – Making it Work For You

Social media marketing automation can be very helpful when it comes to monitoring and maintaining your social media presence but it can also be abused and cause your social media efforts to fail. Here is a brief explanation of how social media marketing automation can be used to help you,
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Social Media in 20 Minutes a Day (or Less!)

Social Media in 20 Minutes a Day (or Less!) – FREE E-book Download

“My clients don’t use social media, why should I bother?”

Why Should I Bother with Social Media?

Over the past few months, a number of clients have come to me with slight variations of the same comment “My clients don’t use social media, why should I bother?” Many add that word of mouth and client referrals are what really grow their business, not random leads from social
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Managing and Monitoring Your Social Media in 20 Minutes a Day (or less!)

Getting 2012 Off to a Great Start

Managing and Monitoring Your Social Media in 20 Minutes a Day (or less!) Facebook, LinkedIn, Twitter, G+ and other social networks can be both a blessing and a curse. They are an invaluable way to keep in touch with friends, family, business associates, clients and customers. You can use them
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