Facebook Marketing – a Facebook Group Case Study

Facebook Marketing – a Facebook Group Case Study

This past Saturday morning, I was notified that I had been ‘tagged’ in a Facebook post. It seems that I was now part of a GROUP that was set up like a virtual hostess party, to sell beauty products. Since I am both active on Facebook and a digital marketing
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3 Recent Examples of How LinkedIn has Helped Me

LinkedIn has helped me grow my business, build my professional network and establish my expertise. I use it daily and am constantly (happily) surprised by the people I meet and the information I gather there. LinkedIn has helped me in innumerable ways but here are three recent examples. Recently, out of
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7 Touches – A Basic Marketing Principle in Action

7 Touches – A Basic Marketing Principle in Action

It is a basic marketing principle that it takes seven ‘touches’ before someone will internalize and/or act upon your call to action. These touches can take many forms: A physical connection, such as meeting at a networking event

SUCCESS STORIES: LINDA KAY – KAY COLLEGE CONSULTING

Success Stories: Linda Kay – Kay College Consulting

Name: Linda Kay M.A. Company: Kay College Consulting Background: I met Linda Kay through NJAWBO (the NJ Association of Women Business Owners) back in 2009.  After meeting with her, I immediately knew that she was the type of person who could really make the most of an e-newsletter.  Even though
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Bill's Army Navy Outdoors

Success Stories – Lee Lucas, Bill’s Army Navy Outdoors, Short Hills NJ

Name: Lee Lucas Company: Bill’s Army Navy Outdoors Background: Lee Lucas is the owner of Bill’s Army Navy Outdoors, a full service shop in Short Hills for all of your Outdoor needs. In addition to a large selection of shoes, boots and active wear from well known brands like Northface, 
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RICHARD R. SHAPIRO, AUTHOR AND CUSTOMER SERVICE EXPERT

Twitter Success Stories – Richard R. Shapiro, Author and Customer Service Expert

Name: Richard R. Shapiro Company: The Center For Client Retention Background: Richard, through TCFCR, provides research, training and consulting services to Fortune 500 corporations on how to improve the customer experience.  His book, The Welcomer Edge: Unlocking the Secrets to Repeat Business provides businesses with practical, easy to implement suggestions
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HEATHER HIGGINS, INTERIOR DESIGNER, NYC

Email Marketing Success Stories – Heather Higgins, Interior Designer, NYC

Name: Heather Higgins Company: Higgins Design Studio, LLC Publication: Inside Design Background: Heather Higgins is the principal and founder of Higgins Design Studio, LLC, a Manhattan-based, interior design practice. She works with busy professionals to create homes and offices that will support and inspire their demanding lives. A formally educated
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Email Marketing Success Stories – Bette Frick, The Text Dr.

Name: Elizabeth Frick, PhD. Company: The Text Doctor® Background: Dr. Elizabeth (Bette) Frick teaches writing and communication to employees of corporations and governments in the Denver Metro area and the Twin Cities of Minneapolis-St. Paul. Her interactive classes and practical workshops help everyone improve communication skills. Bette holds a PhD
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success key on keyboard crop

Success Stories – a new series to help YOU succeed in your online marketing efforts!

These days, there seems to be app for almost everything. Want to keep track of your business and travel expenses? Find the exact coordinates of the moon rise (an app I learned about from a photographer!)  Catch and collect virtual butterflies? Well, you can find that one in my last e-news  issue.

Email Marketing Success Stories – Brenda McMahon Ceramics

Name: Brenda McMahon Company: Brenda McMahon Ceramics Background: I met Brenda back in college when I lived with her sister.  We have been in and out of touch over the years and she reached out to me early last summer to help optimize her email marketing and E-newsletter campaigns.  She has
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